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Explain BCG matrix with the help of examples?
By Manash Jyoti Saik... (Beginner)  8 years ago   426 views
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A BCG Matrix refers to a tool plan model used in determining a business products' priorities portfolio. The model places products into stars, cash cows, dogs and question marks categories. Each category of a BCG Matrix model implies a concept. For instance, a product in the dogs category has a low growth rate as well as low market share...
BCG matrix is an approach tool that is use to guide resource allocation decisions based on market share as well as growth of strategic business units. It stands for Boston Consulting Group.
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