About Us

Since its inception in 1993, Kaleesuwari Refinery Private Limited has embarked itself on a journey to deliver the promise of Health & Happiness to its consumers by creating, developing and marketing high-quality consumer products.

The launch of its flagship brand Gold Winner Refined Sunflower Oil was the first step in this direction. This has been followed up by launch of quality and yet affordable range of oils spread across food, personal and home care segments. Headquartered out of Chennai (Tamil Nadu), Kaleesuwari Refinery Private Limited has four manufacturing units in India backed with state-of-the-art refining technology & processes from Desmet Ballestra, Belgium.

The last decade also saw the company’s foray into exports with Overseas Group office in Singapore. Export markets covered are Oman, Qatar, Kuwait, Dubai, Sri Lanka, Singapore, Malaysia, Seychelles and USA with plans for expansion into newer geographies. The company group turnover stands at USD 525 million including trading of which branded sales is over USD 357 million.

Today, the Kaleesuwari branded product portfolio comprises of:

Food- Edible Oils

  • Gold Winner Refined Sunflower Oil
  • Gold Winner Vanaspati
  • Gold Winner Refined Groundnut Oil
  • Fedora Olive Oil
    • Extra Virgin Olive Oil
    • Extra Light Olive Oil
  • Cardia Life
  • Orysa Refined Rice Bran Oil
  • Pure Plus - Pure Coconut Oil

Food- Pulses

  • Gold Winner Range of Dals (Pulses). Available in four variants - Urad, Toor, Moong & Channa

Personal Care

  • Eldia Pure Coconut Oil
  • Eldia Enriched Hair Oil

Home Care

  • Dheepam Lamp Oil
Kaleesuwari also offers oils and emulsifiers to make bakery products under the brands Puff King, Masterpiece, So Soft & Cream Gold.

Current Openings : Trainee - Sales Officer

Job Location

Tamilnadu, Andhra Pradesh, Karnataka, Maharashtra, Chhattisgarh , Kolkata, Ahmedabad, Baroda, Ranchi , Jamshedpur, Delhi & other Northern region


Rs. 12,000/ - net take home per month + DA , Conveyance & Mobile (Appx. Rs. 9,500/- Monthly)

Business Objectives : Business Objectives:
  • Achieving Secondary Sales targets for the assigned territory.
  • Driving width and depth of distribution as measured through numeric distribution and weighted distribution.
  • Driving visibility, freshness of the product and display materials through the team of BAs, DSMs and promoters/merchandisers.
  • Ensuring health of the distributor and managing the distributor’s business as per company norms.

Eligibility :


Any B.Sc / BBA / BBM / B.Com

(BA not Eligible )

Medium of Education:

English Medium at Graduate level

Year of Passing :

2017 or 2018

Marks :

Minimum 60% at Graduate level

Candidate who are willing to sign the Bond for 2 years and ready to work under third party payroll can apply

Candidate should have two wheeler license or ready to take two wheeler license

Role : Daily Activities
  • Reach the distributor point in the morning at the agreed day’s start time.
  • Check the availability of the stocks by going through the book stock from the Distributor Management System.
  • Conduct a Gate Meeting and clearly outline the day’s objectives for the team.
  • Print the required execution reports for the day’s route – focus brand penetration, unbilled outlet list, price list (PTR, MRP & Scheme).
  • Carry the product detailer, focus/new product samples and display/merchandising materials.
  • Work the market as per the planned beat as per PJP, for the day from first outlet to last outlet.
  • Improve productive calls in the beat continuously to achieve the productivity norms.
  • Drive range selling of the product portfolio in the territory.
  • Identifying underperforming/low-share outlets in the beat and devising a plan for correction and ensuring execution of the same.
  • Identifying new outlets, ensuring first placement and follow-up on repeated billing.
  • Monitor credit in the outlet/beat/BA as per company norms and effective credit management.
  • Coaching the DSM on the GWINNER steps of the call through demonstration and effective follow-ups.
  • Get dominance on the main shelf and additional display points within the store.
  • Building and maintaining close personal relationship with key outlets in the assigned territory.
  • Identify, engage and resolve issues at the outlet level and escalate to his immediate and skip level manager for resolutions, if he is not able to solve the same.
  • Be adept and have the ability to do order booking through SFA and billing on Botree in the absence of DSM/DEO. Coach the team on the same.
  • Monitor closely the competitor’s activity (price, schemes, promotions, marketing activities) and communicate the same to his/her manager on a regular basis.
  • Ensure price discipline of the distributor in the market.
  • Review and feedback the DSM on his/her performance for the day.
  • Have a meeting - record and review performance for the day with all the DSM and agree on the action plan for the territory till his next planned visit to the distributor point.
  • Engage with the distributor to ensure deliveries as per agreed service level norms.
  • Review the overall performance of the distributor on key-performance metrics – AOG adherence, WOD, Botree billing, SFA usage, market credit, focus brand performance.