Social Media For Jobseekers (Advantages and Disadvantages)

Social Media For Jobseekers (Advantages and Disadvantages)

5 min read 2,513 views
Posted by FirstNaukri Dec 30, 2019

A smart job search should cover every nook and cranny of the world wide web, which includes social media as well. Reason being social media per se is the newest technique to land good quality fresher jobs! Surely, you already know your way around multiple social media channels like Facebook, Instagram, Twitter, LinkedIn, YouTube and what not! But did you know that your social media presence can make (or break) your job search process? According to a recent study, 92% of companies use social media channels to hire their best brains and 3 of 4 HR managers check a candidate’s social media handles. Shocking but true!

Social media is one place where you can find jobs or connect with people who can help you grow your career. So your goal is to tap into the power of social media. This will help you avoid roadblocks for a successful job search. Here are some actionable tips to be used on all social media and professional networking platforms to your advantage.

⚠️Note: Social media, if used the wrong way, can backfire and jeopardize a job offer or a current job. Carefully consider what you should do on social media to boost the job search. 

Tackle your telephonic interview like a breeze!

Social Media Dos for Jobseekers

There are many advantages of social media! For instance, social handles increase your profile visibility, help recruiters to spot you as a higher quality candidate, offer you with employer brands awareness, open new doors of engagement for you, allow you to target the right vacancies and apply to them, so on and so forth. However, in order to leverage these pointers, you have to follow certain thumb rules which have been listed below.

  • #Google search yourself and see what images and search results appear. Try to visit every single one of these links and optimize the content about you on these pages so that its all updated and relevant for a recruiter.
  • #Create a LinkedIn profile and add a résumé. Also add a profile summary to sum up your overall skills and expertise with the help of keywords. These keywords will lead HR managers to you. Now start looking for jobs on LinkedIn.
  • #Join Relevant Groups and Communities. Network as much as possible well in advance. Make connections in the industry and in a career field. Talk to your contacts on Twitter and other professional networking sites. These connections might offer a job reference on your behalf either immediately or sometime in the near future.
  • #Follow brands that you would like to work for. Also following the companies you would like to apply to would give you an idea of what’s important for them and also about their work culture.
  • #Add a professional picture. It helps to establish you image as a professional. Your pictures would get noticed by recruiters who are constantly analyzing you. So your online behavior should portray that you already have a job and your boss is reading your posts already!

Social Media Don’ts for Jobseekers

Make sure your goals to join a social network site are crystal clear. If the network won’t help you reach your goal, which is the job profile, or the time it takes in your day to reach that goal is too high, it may not be a good fit for you. This is the biggest disadvantage of social media. Some other disadvantages of social media include sheer lack of control over what people comment on your posts, or overlapping business and personal worlds in an unintentional way! In order to steer clear of these roadblocks, please follow the thumb rules enlisted below.

  • #Not taking care of Facebook privacy settings is a strict NO! Please do not leave your personal accounts open to the public. Remove all your social media handles except the one you would like to use in a professional capacity. On Facebook, ensure potential employers only see what you want them to see, with the help of privacy settings.
  • #Don’t post unprofessional pictures of yourself. It will only tarnish your image in the recruiter’s eyes.
  • #Don’t post controversial, racist, lewd and offensive comments anywhere on the web, including Twitter. Even if your account is set to “private,” write and post carefully.
  • #Don’t let your guard down even after you get hired. Monitor your online presence and be as discreet as possible. Please do not post personal stuff which have the remotest chance of getting you fired.

Best Social Media Sites for Job Search


Employers these days place job advertisements on Facebook. In order to look for relevant opportunities, searching for “Jobs on Facebook” on the search bar. Also, solicit help from contacts during a job search.


LinkedIn currently has 562 million current users. It is a top place for recruiters to search for employable people. In order to land a good first job opportunity, you have to optimize your LinkedIn profile. As we mentioned earlier, your LinkedIn profile will help you create a professional network, join relevant groups, follow dream companies, incorporate work samples, and accumulate recommendations from teachers and friends. In order to access job postings, search for listing of jobs that correspond to your interests and connect with individuals who can refer you to relevant jobs.


Did you know you could look for jobs on Instagram too? This platform helps you establish your personal brand as well as demonstrate advanced social media skills. It is also a way to boost your digital hunger, skim information, follow trends and insights about an influencer or a company you would like to get associated with.


Twitter is excellent for networking. Use it to promote your professional brand, post information that is of a common interest and also talk freely to recruiters. Look for your desired people with hashtags like #recruiter #firstjob #firstnaukri and the like.

Know what not to do before, during and after your first interview!

Hopefully, you already know about resumes and CVs, job application or cover letters, interview tips, and interview experiences. If not, check out our Career Guidance section from time to tome for crucial tips related to first job interview preparation. Hence we would like you to look for your first job at all the right places too. Hopefully, the tips enlisted above about social media etiquette for fresher jobseekers, would help you cleanse and filter your social presence. Apply these crucial and highly actionable tricks to get noticed in the crowd and land your first job like a breeze.

All the best! 🙂


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