How to answer interview question: ‘What do you know about our company?’

3 min read 31,887 views
Posted by FirstNaukri Jun 13, 2019

‘What do you know about our company?’ is one of the most important interview questions you may face in your job interview. This interview question can come to you in any of these forms mostly in the beginning of the conversation:

## What do you know about us?
## What do you know about our company?
## What do you know about the company?

The idea of asking this interview question is not that the hiring manager wants to be flattered with some sugar-coated answers that talk all good about the company. Hiring managers mostly ask this interview question to find out:

## Do you have an awareness and knowledge about the company you wish to work with?

## Have you researched before applying to the job?

## Do you have a passion and seriousness for your career and you care to devote some time for research?

No recruiter would be interested to hire a person who doesn’t know anything about the organization and applies to any job randomly.

Now when you have understood why do hiring managers ask this interview question, ‘What do you know about our company?’ the next step is to prepare for it.

Also Read:  Interview Question and Answers-‘Why Do You Want This Job?’


How to go about the interview question – ‘What do you know about us?’

Preparation is the key to answering this interview question smartly. Doing proper research about the company is the best way to demonstrate that you are serious, well-informed and interested in the job opening. Remember, a candidate is selected not only on the basis of his qualification and work experience but also how well he/she fits in the company’s culture and understands its operations.

Tips to research about the company:

## Start by researching some basic information about the company online.

## Visit the company’s website to read ‘About Us’, its mission-vision, history, values, achievements, products & services, clients, and key people.

## Check social presence on popular platforms such as LinkedIn to get a better understanding of any latest updates about the company.

## Search more company related news on Google News.

Once you have gathered all the key information that makes you feel confident for talking about the company in front of the hiring manager, make your short notes to remember them before the interview.

Also Read: How to Answer the Interview Question- ‘What are Your Strengths?’


Sample answer for the interview question

Practicing your answer makes you confident to avoid any mess in the interview. Although, there can be no standard answer for this question as it entirely depends on the information that you have gathered, however, reading these samples will certainly make you understand how to go ahead with answering this interview question.

Sample interview answer #1:

“Well, XYZ is one of the fastest growing startups in the hotel industry in India today. Although recently founded in the year 2014, the company’s success stories recently published on LinkedIn and various other press releases are just commendable. I have also read the company’s ‘about us’ on the official website and it’s great to know how quickly you have expanded to other locations in less than five years. I am curious to be a part of such a growing company and learn more.”

Also Read: Common Interview Questions & Answers for Freshers


Sample interview answer #2:

“ABC Ltd. is one of the leading real estate companies in India. The company believes in delivering the best to its customers and has recently acquired XYZ company. I have also read that the company invests a lot on its people’s learning, growth, and development every year and this is the reason it has been recently recognized as the best employer in the year 20XX in latest news. It would be a pleasure for me to be a part of this esteemed organization.”

Bottom Line

By being completely prepared with an answer, you can ace this important interview question and impress the hiring manager to hire you.

Moreover, doing some research about the company you are appearing for an interview not only helps you to ace the interview, but also prepares you to ask the right questions to hiring manager at the end of the interview.

So go ahead and give an impressive answer for ‘what do you know about us?’

All the best!


Was this post helpful?

Catch up on other great reads⚡️

HR interview question & answers
Common Job Interview Questions & Answers for Students
Preparing for your first job interview is one of the most exciting yet stressful experiences for students. As a recent college graduate, surely you don’t have work experience to add in your CV and impress recruiters, however, there is much more you can do to prove your worth and get a decent start as your first job. Whether it is…
common interview questions
Career tools and advice
Telephonic Interview: How to Face It, Questions, Tips, and More
Telephonic interview coming up? In this blog we have collated some tips, tricks and questions that you need to practice well in advance to ace the much awaited telephonic round. Practice for your telephonic interview well in advance with these tips. Also, sound confident and impress your interviewer as you tackle their questions! Table of Contents Before a telephonic Interview…
HR interview question & answers
How to respond to the Interview Question, “Why do you want to work with our company?”
During a tough job market, taking every single step with caution is extremely important. Your one mistake and the job opportunity is gone. As a fresher, while all interview questions look daunting, as you have never faced them before. But one particular question is critical to handle during uncertain times. During COVID-19 crisis, many recruiters would be interested to know…
HR interview question & answers
Top 15+ HR Interview Questions For Freshers and Experienced – With Answers [Latest]
In order to leave a positive impression on potential employers in today's competitive job market, it is essential to succeed in the HR interview. Interviews with human resources (HR) professionals are crucial to the recruiting process because they allow employers to evaluate a candidate's personality, communication abilities, and overall organizational fit. Being prepared and self-assured is crucial to boosting your…
HR Interview Questions
HR interview question & answers
‘What Makes You Unique?’ – Top 10 Best Sample Answers
As a fresher stepping into the competitive job market, landing your dream job can seem like a daunting task. The question "What makes you unique?" is frequently asked during interviews, which is a vital component of the hiring process. This question is intended to evaluate your self-awareness, uniqueness, and prospective usefulness as an employee. It seems straightforward yet provokes some…
interview questions
Career management
Short-Term and Long-Term Goals: Career Goals, Difference, Examples
 An essential question in any HR interview is about your short-term and long-term goals. Setting short-term and long-term goals is an important aspect of career planning, as it provides direction and clarity for your professional development. However, many freshers struggle to articulate their goals effectively during job interviews. In this article, we will provide sample responses to the common interview…
Short and long term Goals
HR interview question & answers
How to Answer “Why Are You Looking for a Job Change?”
For freshers, the shift from college to the corporate world is a major one. You can encounter a common interview question when you start along your professional path: "Why are you looking for a job change?" This seemingly simple question is actually the key to knowing your goals, desires, and place in the company. In this post, we'll examine the…
Why Are You Looking For a Job Change
HR interview question & answers
What Is Teamwork – HR Interview Question
'What is teamwork?' - is a very common HR interview question faced by freshers. Simply put, there are uncountable ways to barrel roll this HR interview question! You can start your answer with a literal dictionary definition or choose to explain the concept by citing a real world example, preferably from your personal experiences. In a nutshell, your answer to…
What Is Teamwork - HR Interview Questions and Answer
Career management
How to Answer “Are You Willing to Relocate?” – Sample Answers and Tips
The issue of relocation frequently comes up during HR interview rounds when graduates and freshers start their job hunt in India. Your likelihood of landing the desired job might be significantly increased if you are ready to respond to this question diplomatically and confidently. Employers frequently inquire about a candidate's willingness to relocate in order to determine their adaptability, flexibility,…
Are you willing to relocate
Career management
The STAR Interview Method: A Fresher’s Guide to Interviews
As a fresher, getting your desired job might be difficult. However, by using effective interviewing strategies, you can raise your chances of success. The STAR interview technique is a useful tool for making your abilities and experiences stand out during interviews. In this article, we'll delve into the STAR interview technique, explain how it works, provide tips on using it…
star interview questions